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Other ways that you can use the free version of Google Analytics to understand and improve your SEO are: In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.

Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.Īlthough Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO - this is especially true if you pair Google Analytics with Google Search Console.

Google Index: See how many of your web pages are in Google’s Index (if they aren't in Google's index, you can use the tool's URL Inspection Tool to submit a page for indexing).

Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.

Crawl Errors: Identify any crawl errors that exist on your website.

Keywords: Learn about the keywords your webpages are currently ranking for.

Here are some examples of website elements Google Search Console will teach you about and help you optimize:

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Google Search Console monitors, debugs, and optimizes your website - and you don't need to know how to code to benefit from this tool.

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If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.

Enhance the user experience: Personalize your website’s UX to create a delightful experience for users.

Boost web security: Learn how you can implement website security best practices.

Optimize for mobile: Discover how to optimize your website for mobile.

Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization so you can understand how to improve upon your website’s specific problem areas.

On-demand support: Receive how-to education on how you can improve your website.

Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.

With the HubSpot Website Grader, you can: From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website's SEO, user experience (UX), and more. With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website. The goal of marketing is to generate traffic and qualified leads via the company’s website. We've shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy. These tools are free to use, but you might find a paid option that has more features. Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans - so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.įor universal SEO tips, you can use today to grow your business, check out our video guide below. Your website the way search engines like Google see it - this way, you can improve your ranking and relevance for your target keywords. The good news is that there are several search engine optimization (SEO) tools out there - some free, some paid - that can help you view Plus, there's still some secrecy behind how Google evaluates websites and determines which sites appear - and how they appear - on the search engine results page (SERPs) for different queries.

It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned.

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