“Life’s simple pleasures are a wonderful way to make the most of life and wine o’clock, and America seems to agree.The earliest known uses of the phrase ‘carpe diem’ in the English language dates back to the 19th century. A lot of people have leveled up how they eat and drink and become more selective how they spend their time and money,” Truchard adds. “I think treating yourself has become an important part of self-care since the pandemic lockdowns. No matter the time or frequency, 72 percent find treating themselves to be an instant mood booster. Regardless, 70 percent of respondents prefer to indulge now, rather than saving it for later. The top three favorite types of wine are red (58%), white (51%), and sparkling (45%). In fact, 72 percent open a bottle of wine more on their own now compared to three years ago. One in four (24%) also agree their favorite moment to enjoy wine is “me” time, which is a shift from pre-pandemic days. However, 27 percent say it’s on any weekend, and 23 percent say the same about weeknights. One in three agree the best time is with family and friends. The best occasion to open that favorite bottle of wine varies for Americans. In fact, almost three-quarters (74%) are even more likely to pop the cork on a weekday than they were pre-pandemic. So, it’s no surprise that 62 percent of respondents find themselves enjoying more wine now than they were three years ago.

Wine o’clockĪbout a quarter (26%) won’t deny themselves their favorite bottle of wine. Others seek out experiences such as vacations or live events like concerts (31%). Respondents were most likely to treat themselves to food (43%) and clothing (35%). Great quality, easy-to-love, affordable wines can make any day more delicious.” “Importantly, indulgences that bring you joy, shouldn’t have to break the bank. We’ve realized we don’t have to wait for special occasions, birthday gatherings, or even the weekend to enjoy life or a glass of your favorite wine,” says Michele Truchard, Co-founder of JaM Cellars, the makers of Butter Chardonnay, in a statement. “It’s great to see that more Americans than ever are choosing to live their best lives every day. However, 74 percent agree that a higher price tag doesn’t always mean it’s a better treat. The average respondent says a treat usually costs them about $83. In fact, 68 percent say treating themselves during the week feels more special. However, two-thirds (66%) are more likely to treat themselves during the week than in previous years. While four in 10 respondents are likely to treat themselves for a special occasion, 39 percent are likely to do so on any given weekend. Respondents were divided when it came to identifying what constitutes a “treat.” Almost one in three (32%) define a treat as something enjoyable, 27 percent look at its quality, and 24 percent consider its fun factor. Seize the day - with a treatĪ survey conducted by OnePoll on behalf of JaM Cellars, the makers of Butter Chardonnay, also reveals that the average respondent treats themselves about six times per month. Respondents are indulging themselves by enjoying “me time” (25%), their favorite beverage (21%), and shopping online (21%). That’s not all that the pandemic has changed - 62 percent say they “treat themselves” more now than they did prior. In fact, 66 percent believe that they are living more in the moment today and 74 percent are focusing more on the future, both compared to pre-pandemic. NEW YORK - Two-thirds of Americans say they live by a “carpe diem” mindset. A poll of 2,000 Americans over 21 reveals that 65 percent have adopted a “seize the day” attitude.

Seize the day carpe diem